Seeking to align credit monitoring with a growing cultural zeitgeist, the Credit Wellness campaign launched in January 2020. The two landing pages that were developed beat two long-standing control pages and continue to perform well. Click on the two images below to view the live pages.
The Credit Wellness concepts were presented virtually to the marketing team using the Ceros platform. Ceros allowed the Creative team to convey a more realistic feel to the landing page concepts without needing to enlist the help of HTML developers.